Featured / AI at Work
Use AI to execute the vision you can stand behind
Keep your judgment in the work: choose a direction, make a meaningful difference and use AI to carry it into execution.
Read the articleFor founders and service business owners
Brand strategy for service businesses.
Make your expertise easier to choose. Work through the customer, offer and pricing decisions that shape what your business promises.
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Specific offers, credible promises and the judgment behind the work.
Pricing
When the work needs scoping before it needs a fixed fee
Decide which uncertainty needs investigation before you quote, and give a paid scoping assignment an outcome the client can use on its own.
Customers
Turn customer language into a promise you can keep
Use customer phrases to clarify your service page while keeping the original context, actual scope and buyer expectations intact.
Pricing
Make your consulting proposal easier to share internally
Help your buyer explain the decision, cost and responsibilities to an internal approver, while keeping the proposal's limits intact.
Reputation
Show your consulting work without sharing client documents
Build a clearly labelled sample that shows how you judge a problem, what you would recommend and where the evidence ends.
Leadership
Choose a brand design concept you can put to work
Compare brand concepts in real customer situations, keep taste connected to the business and turn feedback into a clear design decision.
Pricing
Should you put consulting prices on your website?
Choose between a fixed fee, a useful range and a scoped quotation by what you can honestly explain about the assignment before a sales conversation.
Customers
Ask customers what they compared before choosing you
Use a recent buying decision to understand the alternatives, concerns and evidence behind a service purchase, while keeping the limits of interview accounts clear.
Reputation
Roll out your rebrand along the customer's path
Plan a service-business rebrand around what customers need to understand from enquiry to delivery, with clear responsibilities and a manageable transition.