How we work

Editorial policy

Useful advice starts with a real business question and earns the reader’s attention with clear reasoning.

Point of view and reader value

Articles develop a specific view of a business decision, with examples and reasoning a reader can question. The editorial direction draws on Florian P.'s knowledge. AI assists with research, drafting and production; that assistance does not make a generic draft useful or establish its claims.

Accuracy and examples

Articles should distinguish sourced facts from interpretation and label illustrative examples as illustrations. We do not invent client stories, testimonials, credentials, personal histories or business results. Claims that depend on evidence should be supported by sources readers can check.

AI assistance and accuracy

Articles are prepared with AI assistance and checked for factual accuracy, useful reasoning, clear examples and appropriate sourcing before publication.

Relationships and recommendations

Recommendations should explain their basis and relevant commercial relationships. Links to services are included only when they help with the subject, with a clear disclosure nearby where a relationship matters.

Scope

Brand Therapy covers business and brand strategy, customer understanding and practical judgment about AI. It does not offer clinical treatment or diagnosis, and it does not promise commercial outcomes.