A practical resource
Make the offer easier to understand.
Use this checklist to connect the work you deliver with the change a buyer needs to picture.
Print this page or work through it on screen.
Start with the buyer
What is already clear to the buyer?
Describe the change
What can the buyer see, decide or do afterwards?
Shape the work
What belongs in the offer because it supports the change?
Check the explanation
What still needs an example, proof or clearer wording?
A useful offer does not need to promise certainty. It should help a buyer understand the work, its boundaries and the decision in front of them.
When the questions need a conversation
Get help shaping your offer.
If the worksheet raises a bigger choice about who you serve or what your business should promise, explore brand strategy help with Florian P. Bring the offer you are considering and the decision you need to make.
Explore brand strategy help ↗Florian P.’s practice and this publication share an owner.