Topic

Reputation

A strong claim needs evidence that supports that particular claim. Testimonials can describe an experience, while a worked example can show how you think. Keep their limits visible so a buyer can judge what each proves.

• What your best testimonial can actually prove

  Use a customer's words for the experience they describe, with enough context to make the evidence useful.

  3 min read

• Should a solo consultant's website say I or we?

  Choose a voice that reflects who does the work. Explain your role, collaborators and capacity without pretending to be a larger firm.

  5 min read

• Roll out your rebrand along the customer's path

  Plan a service-business rebrand around what customers need to understand from enquiry to delivery, with clear responsibilities and a manageable transition.

  5 min read

• Show your consulting work without sharing client documents

  Build a clearly labelled sample that shows how you judge a problem, what you would recommend and where the evidence ends.

  6 min read

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