Topic

Customers

A homepage has limited space to explain why someone should care. Choose the customer and situation you can serve well. Use real enquiry records and buyer conversations to decide which problem deserves the opening.

• Which customer problem belongs on your homepage?

  Make a clear commitment to a customer situation you understand, with a promise your actual business can keep.

  4 min read

• What should your consulting enquiry form ask?

  Ask for the context that helps you assess fit and choose a useful next step, without making the prospect diagnose the assignment.

  6 min read

• Ask customers what they compared before choosing you

  Use a recent buying decision to understand the alternatives, concerns and evidence behind a service purchase, while keeping the limits of interview accounts clear.

  5 min read

• Turn customer language into a promise you can keep

  Use customer phrases to clarify your service page while keeping the original context, actual scope and buyer expectations intact.

  5 min read

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